The Roadshow Difference

Creativity

It’s ALL on the table when you choose to work with the Roadshow team. We’re just the kind of make-it-happen crew that can bring your one-of-a-kind activation to life. We’ve served “the world’s biggest breakfast,” for McDonald’s. We’ve re-created white water rapids for the Montana Tourism Board and their “I’d Rather Be In Montana,” campaign. (For that same campaign, we rigged a mobile truck to be a life-sized walk-in Montana Merchantile Store. Not bad, huh!?)

In short, there isn’t much that we cannot do. We support marketing agencies of all sizes in our quest to design the most creative mobile activations in the country. Come to us with your big idea and we can make it happen. Still haven’t hit on the big idea, yet? No worries. We come to us with your business strategy and target market and we can come up with that dazzling idea that will delight your soon-to-be audience on-the-go.

Expertise

We are a one-stop-shop, and that’s why our clients love to work with us. We staff our programs, we can prep food in our commisary kitchen, then cook it on the truck so as to provide a full-sensory experience for your audiences. We can help you secure permiting and licensing in whatever city you choose to launch your mobile campaign in. Whatever you need – refrigeration, on-site chefs, product development, campaign results and measurement – we got this thing.

We know our business and we come prepared. Our efforts are a direct reflection of the brands and the agencies that we represent. We take that responsibility seriously. There is no room for error, so we bring our A-game every time.

Customization

We are food truck vendors ourselves. In fact, we own and manage Chicago’s largest food truck fleet with our brand Beaver’s Coffee + Donuts. We know how important it is to stand out. So, without sacrificing servicability, we make it our mission to help our clients and partners design mobile marketing vehicles that are a feast for the eyes.

Each of our vehicles can be customized from the ground up – meeting both the specs of your brand and the demands of the customer-facing execution of the program. Change the sides that the windows are on? Sure thing. Rather than graphic wrap, you’d rather have an artist hand-paint the exterior? Done. You need the exact cooking equipment on board that can be found in your restaurant? We know exactly how to to get that done.

Come to us with your customization conundrums. We’ve got answers.